Just in time for the quarterfinal match between Ghana and Uruguay, Divine Chocolate has placed an ad in Metro in support of the Black Stars against the South American Team.
It’s a wonderful idea. Best wishes from Ghanian farmers to Ghanian players. See you in the semifinals.
This comes via a message from Melissa Schweisguth who’s working on corporate social responsibility and responsible sourcing. I let the video speak for itself. I’m not sure it will actually sell more Hershey chocolate. But it sure has novelty value.
ILO Poster
Saturday is World Day Against Child Labor. Inaugurated by the International Labour Organization (ILO), this year’s day celebrates the tenth anniversary of the the adoption of ILO Convention 182, the Convention on the Worst Forms of Child Labour.
The International Labor Rights Fund urges you to call Hershey and let the company know how you feel about the fact that, unlike other chocolate companies, it has refused to participate in any certification program or institute fair labor practices along its supply chain.
CALL HERSHEY AT 1-800-468-1714.
Here is a sample script:
Hi, my name is ___ and I’m calling from ____. This Saturday is World Day against Child Labor. As a Hershey consumer, I’m very concerned about the continued use of child labor, forced labor and trafficking in West Africa’s cocoa industry as well as the way Hershey’s factory workers are treated globally. I want to know that all the workers who had a hand in making my chocolate – from bean to bar – were treated fairly. Will Hershey take this opportunity to be more transparent about your supply chain and do more to protect worker rights?
Hershey Plant
The Hershey company announced at the end of May that it will close its famous plant at 19 E. Chocolate Ave in Hershey, Pennsylvania. The plant, for one hundred and six years, the core of the Hershey chocolate empire, will be converted to administrative offices. About six hundred of the one thousand or so workers at the plant will be transferred to an expanded facility in West Hershey.
Chocolate House, London 1708
Cadbury has announced plans to open a chain of Cocoa Houses in the UK. The plan involves opening some 60 locations across the country over the next three to five years. The first one will open this year.
Retail analysts consider this a smart move and a way for Cadbury, now part of food giant Kraft, to cash in on the growing market for expensive hot drinks. The hot chocolate twist is probably a good idea provided it’s good hot chocolate.
