Cadbury, the latest convert to fairtrade, announced on Monday its plans for disbursing the first installment of its social premium. The funds, £500,000 ($751,215), will be invested in projects determined by the farmer cooperatives that supply the cocoa. One of the beneficiaries, the Kuapa Kokoo cooperative, will use its share to improve health services for its members through the deployment of mobile clinics and farmer extension services.
Green & Black's
Green & Black’s has just announced that it will source all commodities from fairtrade suppliers. That’s wonderful news and a boost to fairtrade producers worldwide. In 1994, Green & Black’s introduced the first fairtrade chocolate bar, Maya Gold, to the UK and later to the world. The beans for that bar are sourced from the Toledo Cocoa Growers Association, an organization I have covered on this blog before.
Check out Chris Wheal’s take on Nestlé’s decision to use fairtrade cocoa for a small part of its Kit Kat production.
Fairtrade Kit Kat (Photo BBC)
Nestlé, the global food giant, announced that, starting in 2010, its Kit Kat bar in the UK will be made with fairtrade chocolate. In doing so, Nestlé is following the example set by Cadbury earlier this year. According to the BBC, Nestlé sells about 1 billion Kit Kats a year in the UK. The beneficiaries of this move will be the cocoa farmers in the Côte d’Ivoire who stand to receive hundreds of thousands pounds as a result of the decision as estimated by Harriet Lamb of the UK’s Fairtrade Foundation.
Kraft, the global food giant, likes the deal it struck with the Rainforest Alliance. So much so, it expanded its commitment to purchase RA certified cocoa from 3,000 to 30,000 by 2012. It’s the first major food giant in Europe to carry the RA seal. That’s still a drop in the bucket given the amount of cocoa it buys but, hey, it’s something. So look for Côte d’Or chocolate with the RA label. Still no fairtrade commitment, though. It seems U.S. based corporations have a really difficulty time with fairtrade. So far, Cadbury stands alone with its fairtrade commitment in Europe. Let’s hope that Kraft’s attempt to buy Cadbury won’t pan out.
