Mars UK Shrinks Galaxy Bar

Galaxy Bar

Galaxy Bar

Rising cocoa prices have taken another toll. Following the example set by Milton Hershey in the last century, Mars has decided to shrink the Galaxy Bar from 150g to 125g. I can’t imagine those bars containing enough cocoa to warrant that decision.

As the Hershey experience has shown, you can fool consumers only so long. Expecially since Mars had just increased the price of the bar last year.

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One thought on “Mars UK Shrinks Galaxy Bar

  1. Michael Szyliowicz

    Thanks for posting the latest news on the Mars Galaxy Bar. It will be interesting to see how consumers respond to paying more and getting less. Usually that isn’t a good combination when selling a product, especially when consumers are used to getting more for the same price.