Divine Chocolate, my favorite chocolate maker, has done it again. They have just ordered the first fairtrade cocoa to come from the West African Country of Sierra Leone. Eight years after the end of its brutal civil war, with its economy still recovering, the farmers belonging to Kpeya Agricultural Enterprise (KAE) will enjoy the benefits of fairtrade.
Invisible Hand Is Confused
For anyone believing in the power of markets to accurately predict the future, this week was a challenge. On Wednesday, Business Week reported that cocoa prices were dropping on “concerns supply will outpace demand.” Cocoa butter has been piling up in Europe with stocks reaching 50,000 tons. Inventories in NY are rising as well. Finally, a bank projection puts the production of the top three growers (Côte d’Ivoire, Ghana and Indonesia) at 2.59 million tons, about 160,000 tons more than last year. So the speculators got out of the game.
Green & Black’s Goes All Fairtrade
Green & Black’s has just announced that it will source all commodities from fairtrade suppliers. That’s wonderful news and a boost to fairtrade producers worldwide. In 1994, Green & Black’s introduced the first fairtrade chocolate bar, Maya Gold, to the UK and later to the world. The beans for that bar are sourced from the Toledo Cocoa Growers Association, an organization I have covered on this blog before.
Nestlé lusts after Hershey
It’s merger time in chocolate land. Now that Kraft has swallowed Cadbury, in effect outbidding the Hershey/Ferrero odd couple, Hershey itself is little more than an ant at the candy company picnic dominated by Mars/Wrigley, Kraft/Cadbury and Nestlé. And Nestlé feels a little piqued having been pushed to third place. What to do? Buy Hershey and reclaim the number one spot. At least that’s what a Reuters report suggests.
Graphs of the Cocoa Economy
I’ve just created a new page for various graphical representations of the global cocoa economy. Check it out. Just click the “Cocoa & Chocolate Graphs” in the sidebar to the right.
