Make it a Fair Trade Valentine’s Day

Valentine’s Day is around the corner and it’s the day (though by no means the only one) to buy chocolate and flowers for your sweetie. How about making it a fair trade Valentine’s Day. It’s easy and you know that you will be supporting farmers who have organized to escape the relentless onslaught of the “free” market.

Transfair USA, the fair trade certifier for the U.S., has created a handy website that provides links to places where you can order fair trade chocolate, fair trade flowers and fair trade wine.

Global Exchange, the education and action resource center for an alternative globalization, goes a bit farther. They have organized the National Valentine’s Day of Action to reach out to educators so that they can introduce their students to the concept of fair trade. There’s even a lesson plan for k-6th grade teachers. But if you just want to get some fair trade chocolate, they also offer a variety of fair trade chocolates including my favorite, Divine.

Finally, there are the friends at Equal Exchange who distribute fair trade chocolate as well.

But in the interest of shopping local, why not got to your local store and ask them to stock fair trade items. That way, you save postage and have your fix nearby. Happy Valentine’s Day.

Ten Years of Divine Chocolate

Divine Chocolate celebrates its tenth anniversary with a four day exhibit of photographs at the gallery at Oxo Tower Wharf in London. Check out a preview of the photographs. Ten years are a remarkable achievement and I’m excited to add my congratulations.

Aminatu Kasim, Kuapa farmer
Aminatu Kasim, Kuapa farmer

Since its humble beginnings as a project conjured up by Twin Trading, the Body Shop, Christian Aid and Comic Relief, Divine has morphed into an important player on the fair trade scene. Most importantly, the farmers of Kuapa Kokoo have been the direct beneficiaries of its success. Check out the timeline and the story of Divine for more information.

At the core of the success is the quality of the cocoa beans produced by the farmers of Kuapa Kokoo. They work hard and are proud of their achievements. I could not help but feel this price during my visit both at the headquarters and the Boakyeasua village society.

But in addition to the work and commitment of the farmers, there is also the tireless work of Sophie Tranchell, the managing director of Divine, and her team in London. She positively radiates enthusiasm about her work as a social entrepreneur and told me during an interview last year that she wants “to change the world chocolate and doing with it with chocolate that’s great makes it easier.”

To get your fix of divine chocolate look for it in your favorite stores. Ask them to do so if they don’t carry it. UK residents will have an easier time finding it, but Divine now has a U.S. presence and its chocolate in available in more and more places.

Price of Chocolate to Rise

The CEO of Barry Callebaut announced that chocolate prices will rise between 15 and 18 percent. Reuters reports that Patrick de Maeseneire told the Handelszeitung in Switzerland that raw materials contribute about 25 percent to the total price of a 100 gram chocolate bar and that cocoa, in turn, represents half of that. Since cocoa prices have doubled over the past year and other commodities like milk and sugar have increased in price as well, Mr. de Maeseneire reasoned that a 15-18 percent price increase is warranted.

Continue reading “Price of Chocolate to Rise”

Divine Chocolate Wins Ethical Business Award

“I want to change the world with chocolate and doing with chocolate that’s great makes it easier..” That’s what Sophie Tranchell, managing director of Divine Chocolate, told me a year ago during an interview for my book on cocoa and chocolate. It seems she’s well on her way. A couple of weeks ago, my favorite chocolate company won the UK Observer’s 2008 Ethical Business award. The paper gave the following citation:

Owned by Ghanaian co-operative Kuapa Kokoo (meaning ‘good cocoa growers’), Divine turns over £10.7m per year – and 45,000 people in 1,200 villages get a share of the profits and make a collective decision on how to spend it. The award – coinciding with Divine’s 10th birthday – celebrates this empowering trade model.

The observer also posted a video about Divine. Continue reading “Divine Chocolate Wins Ethical Business Award”