Since 1980 Indonesia, and specifically its Sulawesi province, has emerged as a major cocoa producer in the world. Starting from inauspicious beginnings, Sulawesi represents on of the successes of the chocolate industry’s diversification strategy. Total production increased from only 12,400 tons in 1979/80 to a predicted harvest of 480,000 tons during the current season. But all is not well with Indonesian cocoa.