Fair Trade Counters Poverty

As my contribution to Blog Action Day 2008, I’d like to advocate for fair trade as an effective anti-poverty strategy. Not only does fair trade provide a price floor for farmers and workers who produce the raw materials for many products we consume, it also, and that makes it different from any other certification scheme, provide a social premium that is invested in community projects that benefit all members of the communities.

The concept of a floor price is important because it protects farmers from the worst aspects of a down turn in commodity prices. The contracts that fair trade cooperatives negotiate with fair trade manufacturers and distributors lock are guaranteed not to fall below that floor price. For cocoa that price is $1,600 per ton. For most of the past two decades, that price protected the minimum income of farmers when world cocoa prices dropped as low as $1,000 per ton.

But what happens if the world market price is higher than $1,600 per ton? Farmers will, of course, receive that higher world market price. But this is where the second feature of fair trade comes into play–the social premium of $150 per ton.

Take the Kuapa Kokoo cocoa cooperative in Ghana for example. If they sell 1,000 tons of fair trade cocoa, the cooperative will receive $150,000 in social premium. Those funds are then turned over to the Kuapa Kokoo Farmers Trust which will distribute the monies to individual village societies for projects that benefit the society as a whole. Such projects have included water pumps, privies, and schools. They directly improve the lives of farmers.

So if you want to fight poverty in the cocoa sector, buy fair trade chocolate and cocoa. It’s easy and it tastes good.

Divine Chocolate Wins Ethical Business Award

“I want to change the world with chocolate and doing with chocolate that’s great makes it easier..” That’s what Sophie Tranchell, managing director of Divine Chocolate, told me a year ago during an interview for my book on cocoa and chocolate. It seems she’s well on her way. A couple of weeks ago, my favorite chocolate company won the UK Observer’s 2008 Ethical Business award. The paper gave the following citation:

Owned by Ghanaian co-operative Kuapa Kokoo (meaning ‘good cocoa growers’), Divine turns over £10.7m per year – and 45,000 people in 1,200 villages get a share of the profits and make a collective decision on how to spend it. The award – coinciding with Divine’s 10th birthday – celebrates this empowering trade model.

The observer also posted a video about Divine. Continue reading “Divine Chocolate Wins Ethical Business Award”

A Cocoa Comeback in Latin America

Cocoa from Latin America is making a comeback, at least according to a report in Confectionary News. It is often forgotten that Latin American cocoa dominated the world market until the early years of the twentieth century. After the Spanish colonizers brought cocoa to Spain and from there is quickly spread to the rest of Europe. But once industrialization made the production of chocolate bars possible and affordable, demand for cocoa expanded to levels that Latin American was not able to supply.

The spread of cocoa production followed a pattern first discussed by Francois Ruf, a French agronomist, who hypothesized that cocoa production depends on access to virgin forest land. He coined the phrase “forest rent” to explain that a new cocoa grove on new forest land is initially extremely productive and produces very high yields. As the trees near their life expectancy or are attacked by disease or pests, the yields decline, sometimes precipitously. Replanting in an existing cocoa grove never yields as good a return as planting in new forest lands. So productivity depends on capitalizing on the “forest rent” derived from previously untouched forests. Increase demand, therefore, over time leads to an expansion of cocoa production to areas that support the tree. As long as there was enough forest land available, there was no problem, but eventually, that expansion came to an end. The move to Africa in the mid 1800s is in part explained by the need for more forest land. Continue reading “A Cocoa Comeback in Latin America”